Wild Rivers

Paid Digital Design

Client: Wild Rivers is a Southern California water park offering slides, a wave pool, lazy river, and family attractions built around summer fun and outdoor recreation. The brand centers on creating memorable, high energy experiences for families and thrill seekers, positioning itself as a go to seasonal destination for individual visitors and group outings.

My Role: As the Paid Digital Designer, I developed performance-driven advertising creative that captured the excitement and energy of the Wild Rivers experience across digital platforms. I designed platform specific assets for Meta, Facebook, Instagram, and Google, adapting messaging and visuals to fit each placement while keeping the brand's vibrant, high energy identity consistent across every aspect ratio. I also built out A/B test variations, testing different imagery, headlines, and CTAs to pinpoint which creative combinations drove the strongest response, particularly around peak-season ticket promotions and seasonal offers.

Results: