Master Craft

Paid Digital Design

Client: MasterCraft is a premium boat manufacturer recognized for its industry-leading wake, surf, and ski boats. Known for innovation, luxury, and high-performance craftsmanship, the brand creates exceptional on-water experiences for watersports enthusiasts around the world.

My Role: As the Paid Digital Designer, I develop strategic, performance-driven creative across the MasterCraft family of brands, including MasterCraft, Crest Pontoons, and Balise Pontoon Boats. I design paid social and digital advertising for Meta, Instagram, Facebook, and Google, creating platform-specific assets that maintain each brand's unique identity while meeting campaign objectives. My work includes adapting creative across multiple aspect ratios, developing A/B testing variations to optimize performance, and collaborating with the marketing team to produce visually compelling campaigns that increase brand awareness, engagement, and lead generation.

Results: