Scout Bags

Paid Digital Design

Client: Scout Bags is a lifestyle accessories brand specializing in colorful, lightweight bags, totes, coolers, and organizational accessories designed for everyday life. Known for its signature patterns, durable materials, and functional designs, Scout Bags creates products that combine style with practicality. The brand focuses on making everyday organization easier while encouraging customers to express their personality through bold, vibrant designs.

My Role: As the Paid Digital Designer, I create performance-driven digital advertising that transforms marketing objectives into engaging visual campaigns. I design platform-specific creative for Meta, Facebook, Instagram, and Google while maintaining a consistent brand identity across multiple placements and aspect ratios. I also develop A/B test variations to evaluate creative performance, experimenting with layouts, imagery, messaging, and calls to action to identify the most effective designs. By combining strategic thinking with strong visual execution, my work helps increase brand awareness, drive customer engagement, and support overall campaign performance.

Results: 2M views | 50K clicks