Starbucks: Refresh and Reset Campaign

Mixed Media Design

The Starbucks Refresh & Reset Campaign uses the brand’s most essential and important ingredient, real coffee beans, to symbolize a fresh start. I wanted the materials themselves to tell the story, so each element was crafted by hand using coffee beans and grinds, letting their natural texture shape the visual identity of this campaign.

The campaign highlights moments of “reset” through tactile, organic compositions, including the founding year built from hand-placed beans and the Starbucks siren recreated with ground coffee. This approach connects the idea of refreshing your day with returning to the brand’s roots, literally, from the ground up.