Lily’s Donuts & Pop: Animated Logo

Motion Design

Lily’s Donuts & Pop is a playful, 70s-inspired brand rooted in bold flavors, bright colors, and the carefree spirit of sun-soaked summer adventures. Built around the idea of turning everyday treats into moments of joy, the brand celebrates surprising flavor combinations and good-vibe nostalgia.

To capture that personality, I created a fast, energetic animated logo that reflects the brand’s retro roots. The hand-drawn, flowing calligraphy nods to the free-spirited lettering of the 70s, while the animated “drip” and coffee-bean elements add movement that hints at Lily’s fresh-made treats and craft beverages. This animation brings the brand’s story to life, fun, vibrant, and a little nostalgic, perfectly echoing its mission to spark delight with every bite.